SAY HELLO TO FOOD FREEDOM THIS BLACK FRIDAY! UP TO 50% OFF

Life’s too short to feel bad about food - so we fresh-bake smarter swaps.

UP TO 20% OFF - BUILD YOUR OWN BUNDLE

Build your own bundle and get up to 20% off!. Pick exactly what you'll actually eat. The more you add, the more you save:

- Buy 4 - 7 Items: Get 15% Off
- Buy 8+ Items: Get 20% Off
- Plus Free Delivery Over £30

I'VE BEEN WHERE YOU ARE

After years of yo-yo dieting, I was fed up feeling rubbish about my weight.
Low-carb finally worked for me - I lost 4 stone and felt amazing. But the bread alternatives? Terrible. Dry, eggy, chemical-tasting.

I thought: it's only bread - how hard can it be to make something you'd actually look forward to eating?

That's how HeyLO! was born. Because feeling in control of your weight shouldn't mean giving up the foods you love.

– Heidi, HeyLO! Founder

SEE WHAT 85,000+ HAPPY CUSTOMERS SAY